Typography

We want to elevate our brand and create a more distinct visual identity, so we’ve transitioned our primary typeface from Poppins to Borna. Borna’s clean lines ensure clear communication with a tech-inspired edge, and its subtle details reflect our blend of wit and expertise.

Borna

Borna combines geometric fonts with the Swiss style, creating a modern look with clean lines and sharp edges. Designed by atipo foundry, it blends classic precision with a focus on readability. Subtle ink traps add a hint of tech-inspired flair, making Borna both stylish and practical for clear communication.

Inter

Inter acts as our secondary font, its clean lines enhancing readability for body copy.

Typesetting
Typesetting
Alternative Font

To ensure brand consistency, we use Borna as our typeface. If Borna isn't available, use Work Sans from Google Fonts for a similar professional look.

Usage: Google Slides.

Typeface mistakes to avoid
Typeface mistakes to avoid
Best of typography usage
Best of typography usage

Do's:

• Use high contrast for text highlight
• Pay attention to hierarchy by varying font sizes and styles.

Don't:

• Use too much text
• Use light colored text for white background
• Neglect the impact of color on readability.
• Use two different highlights.

How to apply in motion
How to apply in motion

Still have questions?
We’ve got answers.

For more information on the Lumen5 brand,

please contact:

Joel Alcala, Creative Director

joel@lumen5.com OR post your questions on our Creative Services Channel in Slack.

Still have questions?
We’ve got answers.

For more information on the Lumen5 brand, please contact:

Joel Alcala

Creative Director

joel@lumen5.com OR post your questions on our Creative Services Channel in Slack.

Still have questions?
We’ve got answers.

For more information on the Lumen5 brand,

please contact:

Joel Alcala, Creative Director

joel@lumen5.com OR post your questions on our Creative Services Channel in Slack.

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