Our logo is a key symbol of our brand. The “lightning” icon represents the creative spark in every story we tell, the ease and speed of using Lumen5, and the energy to create amazing videos.
Our logo is a key element that instantly identifies our brand. It consists of two parts: the symbol and the wordmark. To maintain consistent brand recognition, we use the logo in its entirety (symbol + wordmark) or the symbol alone, always in its original form.
Our logo comes in several variations to ensure maximum contrast and clarity across different backgrounds.
Our brand identity is complemented by a lightning symbol. This dynamic symbol serves as a powerful visual shorthand for our brand, recognizable even at small sizes.
The symbol is versatile and adapts to different shapes like circles or squares. To keep it clear and readable, don't scale it down to less than 40 pixels in height.
Ensure the logo maintains its quality by not reproducing it at sizes smaller than the minimum shown here.
Maintain clear visibility and brand consistency by keeping a minimum clear space of half the symbol height (0.5x) around it.
Maintain optimal visual space around the logo by following these guidelines.
Place logo on the top-right corner on landscape
Use reverse logo (horizontal)
Place logo on the top-right corner for square.
Use brandmark (symbol)
Place logo on the top-right corner for square.
Use brandmark (symbol)
Follow safe space guidelines while using it for social media reels.
For Primary Logo
For Stack
For Brandmark
End Uses: Social Media Profile Pictures, Brand Stamps, Small Brand Applications
We want to clarify how our different products and services fit together. Our tiered brand structure helps us distinguish the main Lumen5 brand from our sub-brands, program brands, and co-branding efforts. This makes it easier for customers to understand and navigate what we offer.
Always have the Creative team review co-branding assets.
Scale and alignment:
• Centre the two logos horizontally
• Sizing of partner logo should be visually balanced with the Lumen5 logo
We recommend using single-color or reversed logos in co-branding to avoid clashing color combinations.
We provide our logo in several color variations to maintain maximum contrast and clarity across different backgrounds. This approach keeps our brand visually consistent and recognizable in any setting.
We have a variety of logo animations designed for different use cases. Explore other animations in the outro section under motion. If you need a different animation for your project, please send a request to Creative Services Team.
We intentionally designed our logos. Please preserve their integrity and avoid the examples mentioned below at all times.
