Symbol & logo
Add write up of the meaning of the logo
Before and after
Comparison of the old and the new logo
Construction of the logo
Symbol and logo
Our logo is a key element that instantly identifies our brand. It consists of two parts: the symbol and the wordmark. To maintain consistent brand recognition, we use the logo in its entirety (symbol + wordmark) or the symbol alone, always in its original form.
Logo color variations and usage
Our logo comes in several color variations to ensure maximum contrast and clarity across different backgrounds.
1. On Lumen5 purple background use the Lumen5 white logo.
2. On dark-colored backgrounds (black and dark colors), use the Lumen5 white logo.
3. For light-colored backgrounds use the black or dark grey logo.
4. When using the logo over photographs, prefer the Lumen5 white logo, ensuring clarity against the image.
Logo minimum size
To ensure the logo always maintains its quality, avoid reproducing the symbol at sizes smaller than the minimum shown here.
Logo clear space
To maintain optimal visual space around the logo, please follow these guidelines:
Logo do’s and don’ts
Our logos were intentionally designed. Please ensure their integrity is preserved and avoid the examples mentioned below at all times.
Logo application
Samples of how the logo will be applied to various assets
Symbol
Our brand identity is complemented by a lightning symbol. This dynamic symbol serves as a powerful visual shorthand for our brand, recognizable even at small sizes.
Symbol minimum size
While the symbol is designed to be versatile and adapt to different shapes like circles or squares, avoid scaling it down to less than 40 pixels in height for optimal clarity.
Symbol clear space
To ensure clear visibility and brand consistency, maintain a minimum clear space of half the symbol height (0.5x) around it.
Symbol application
Our brand symbol takes center stage as our primary symbol. It shines brightly across all digital touchpoints, from social media to internal apps like Slack and Wrike. No matter the shape it needs to fit – circle, square, or anything in between – it adapts seamlessly, always maintaining its bold presence.
Animating logo
We have a variety of logo animations designed for different use cases. Explore other animations in the outro section under motion. If you need a different animation for your project, please send a request to CST.
