Brand architecture
The Lumen5 brand encompasses a wide range of products and services. To ensure clarity and focus for our customers, we've established a tiered brand architecture. This structure differentiates between Lumen5 Master Brand, sub-brands, program brands and co-branding.
Usage
Sub brand logo construction
Sub brand logos - colorways
Logo minimum size
Program branding
Co branding
Always ensure co-branding assets are reviewed by the Creative team.
Scale and alignment:
• Centre the two logos horizontally
• Sizing of partner logo should be visually balanced with the Lumen5 logo
Lumen5 team names
Best use of logo
