Brand architecture
The Lumen5 brand encompasses a wide range of products and services. To ensure clarity and focus for our customers, we've established a tiered brand architecture. This structure differentiates between Lumen5 Master Brand, sub-brands, program brands and co-branding.
Always have the Creative team review co-branding assets.
Scale and alignment:
• Centre the two logos horizontally
• Sizing of partner logo should be visually balanced with the Lumen5 logo
We recommend using single-color or reversed logos in co-branding to avoid clashing color combinations.
