Illustrations
Our illustrations (original)
We have developed a unique illustration style for our brand with a suite of original illustrations available for your use. Our are intended to communicate ideas that cannot be achieved through photography alone.
Illustrations + type
Text and illustrations work best as a team, but not always as equals.
• Lead with visuals: Sometimes, complex ideas are best explained with a strong illustration.
• Text supports the image: In other cases, text clarifies or adds details to the illustration.
• The key is to identify the main message and make the corresponding element (text or image) the clear focus.
Illustrations style and overview
Our illustration style enables us to creatively and innovatively convey our ideas and messages. All illustrations should consistently reflect this style, using our brand colors predominantly. When using illustrations on darker backgrounds, opt for muted backgrounds. Conversely, when using illustrations on dark backgrounds, employ lighter colors for clarity and contrast.
When to use and why (hero vs spot)
Our illustrations can be used for top-level brand messaging or for specific topics. We have two types of illustration, hero and spot.
